Three Ways To Target Your Blog Audience Using Pinterest

Three Ways To Target Your Blog Audience Using Pinterest

You’ve done what you’re supposed to do, right? You’ve written content?  Check. Keywords/SEO? Check. Social media/CTAs? Check. PUBLISH. Now what?  The Internet is a vast black hole of content, to be honest.  You can create the most compelling content there is and have the best stories to tell, but if you’ve got nobody interested in what you’re saying – you’ll be hearing crickets in the background. Believe it or not, Pinterest is a great place to generate interest in your blog and content.  If you’re a business with a blog (and if you are a business and you do not run a blog – you need to get on this right quick),  you can use Pinterest to build and target your audience. Did you know that Google ranks Pinterest pins?  And Google is where your content can shine.  So, by making an effort to optimize your pins, you are also optimizing your content for Google. Did you also know that Pinterest holds approximately 41% of e-commerce traffic compared to other social media sites?  This statistic displays, regarding conversion that Pinterest is an excellent place for businesses to grow and prosper. In fact, over 88% of people who visit and engage with Pinterest… View Post
3-Move Jump Rope Circuit Workout

3-Move Jump Rope Circuit Workout

I don’t know about you, but when I was a young girl, one of my favorite things to do was jump rope. I loved to make up songs with my friends as we would skip along without a care in the world. Ah, good old fashioned nostalgia!   School year items seemed to come and go quickly, but the jump rope never seemed to go out of style. Fast forward about 25 years, and I still can’t resist a good go with my jump rope because not only is it fun but it is also an excellent way to get in a quick and effective workout! The jump rope is a strengthening and conditioning exercise.  You don’t need to get fancy or as intense as Rocky Balboa to get the most out of a jump rope workout, either. All you need is a jump rope (long enough for you depending on your height), a suitable surface for jumping, and a timer app for your phone (or an egg timer, because nostalgia) and you’ll be all set to start jumping yourself into a sweat fest! Jumping rope does take some coordination, so pace yourself if you tend to be on the less coordinated… View Post
3 Reasons Wellness Brands Should Be On Pinterest

3 Reasons Wellness Brands Should Be On Pinterest

Were you one of those people who made vision boards before the Internet was at your fingertips?  I was a fan of vision boards, but I used to call them ‘passion collages.’  Which, to be fair, isn’t that inaccurate of a name for what would essentially be what we today create for ourselves with Pinterest. No matter what draws you to use Pinterest, I can guarantee you that the boards and pins you are establishing and sharing all have something in common; Pinterest boards and pins are all filled with things that you desire for your future. Whether you are looking to make a particular recipe for dinner tonight or how to make your curtains, Pinterest is the place for making plans and finding ways to put them into action.  So, it is no surprise that Pinterest is the perfect marketing tool for the wellness community. As of February 2017, 84% of millennial Pinterest users are searching the site for discovering information about health and fitness. And out of that number, the total number of all people using Pinterest for health and fitness related information is 64%. As well, over 5% of all referral traffic to websites comes from Pinterest. So, with over half of… View Post
The Connection Between Stress and Digestion (Guest Post)

The Connection Between Stress and Digestion (Guest Post)

Stress is all kinds of evil and receiving certifications in Acupressure for Digestive Disorders, and Swedish massage has only reinforced just how detrimental stress can be to our digestion. In case you didn’t already know this (though I have a feeling you might) our gastrointestinal systems are responsible for a majority of our body’s immunity. We are quite literally in need of listening to our guts! Trysh Sutton from Pure Path, a naturopathic wellness site that promotes healthy living and healing through the use of essential oils and sustainable living, is going to give us some insight into the connection between stress and digestion. To find out more about Trysh and Pure Path, please check out her bio at the end of this post. The Connection Between Stress and Digestion Today’s busy lifestyles, heavy workloads and daily bombardments of troubling news can quickly and easily result in high-stress levels. While we all live with some degree of day to day stress, too much of it can wreak havoc on your gut, resulting in chronic digestive issues that can affect our overall health and wellness. How Stress Works We all have a survival mode, known as the “fight or flight” response.… View Post
Why Am I Really Eating This?

Why Am I Really Eating This?

I used to have a thing for Skittles. It was more like a compulsion for Skittles. At one of my former jobs, there was a vending machine.  If you work in an office, chances are there are one (or five) convenience portals to grab food. The first six months of working in this particular office, I didn’t know anything about that vending machine.  Not a thing.  I couldn’t have told you one item that was in that machine.  You get it. One day I was informed that I had to take on a new, challenging and time-consuming task that would take up approximately three days at the end of each month.   And then that one task turned into multiple responsibilities also expected of me each month.  And needless to say, some of these tasks did not come easily to me and often frustrated me to tears. When I couldn’t balance out reports or my workload started to become completely overwhelming, I began to feel the stress.  At first, I tried to incorporate stress relief tactics like mindful breathing and going for a walk out to get some fresh air.  However, one of those days on my ‘time out,’ I decided… View Post