Pinterest Marketing

Pinterest management tips and tricks to utilise Pinterest to improve your site’s metrics and increase traffic to your business website or blog.

Making the Most of Your Pinterest Analytics

Making the Most of Your Pinterest Analytics

So, you’ve set up your Pinterest Business account and are actively pinning, creating boards, and sharing content.  It’s been a week (or three), and now, you want to know how your efforts are paying off, right? Knowing and understanding your Pinterest analytics gives you valuable insight and guidance. There are three types of Pinterest analytics, but today we will be going over Pinterest profile analytics. There are four sections to your Pinterest profile analytics metrics. Impressions Shares (Repins) Clicks All-Time Impressions:  An impression is the number of times a Pin from your profile appears on Pinterest home feeds, category feeds, and searches.  Your average monthly viewers are the number of times anyone has seen your Pin from their home feed. How does understanding your impressions analytics enable you to make improvements to your Pinterest performance? The Pins that have the most impressions represent the things that people are regularly searching.  Knowing which pins and their categories can help you to save and share similar Pins, which will, in turn, help you to grow your reach on Pinterest and convert a larger audience. Shares (Repins):  The number of times a person saves your Pins to their boards. How does understanding your shares analytics enable you to make improvements to… View Post
Three Ways To Target Your Blog Audience Using Pinterest

Three Ways To Target Your Blog Audience Using Pinterest

You’ve done what you’re supposed to do, right? You’ve written content?  Check. Keywords/SEO? Check. Social media/CTAs? Check. PUBLISH. Now what?  The Internet is a vast black hole of content, to be honest.  You can create the most compelling content there is and have the best stories to tell, but if you’ve got nobody interested in what you’re saying – you’ll be hearing crickets in the background. Believe it or not, Pinterest is a great place to generate interest in your blog and content.  If you’re a business with a blog (and if you are a business and you do not run a blog – you need to get on this right quick),  you can use Pinterest to build and target your audience. Did you know that Google ranks Pinterest pins?  And Google is where your content can shine.  So, by making an effort to optimize your pins, you are also optimizing your content for Google. Did you also know that Pinterest holds approximately 41% of e-commerce traffic compared to other social media sites?  This statistic displays, regarding conversion that Pinterest is an excellent place for businesses to grow and prosper. In fact, over 88% of people who visit and engage with Pinterest… View Post