A Great Tool for Finding Current Pinterest Trends

A Great Tool for Finding Current Pinterest Trends

In an ever-changing world, it seems impossible to know what’s new, relevant, or on its way out.  When it comes to social media and content, it seems like trends can change within a 24-hour window. And that’s because sometimes they do. Brands who are taking advantage of Pinterest Business (which, if you’re not, you should start right now) want to find the best and most relevant pins to add to their boards and share with their audience.   With millions of people pinning and repinning, it can seem nearly impossible to stay on trend with board topics and pins, but there are some useful tools within the Pinterest platform that can help to take some of that guesswork out of the equation. It’s great to know which days of the week are best for pinning specific categories, but this tool for discovering Pinterest trends can also help to shape your content schedule.  By knowing what people are searching for within your niche, you can work fast to serve their need with great content and captivatingly designed pins! A great tool for finding current trends on Pinterest On the Pinterest blog, you can find loads of news and information about everybody’s… View Post
Making the Most of Your Pinterest Analytics

Making the Most of Your Pinterest Analytics

So, you’ve set up your Pinterest Business account and are actively pinning, creating boards, and sharing content.  It’s been a week (or three), and now, you want to know how your efforts are paying off, right? Knowing and understanding your Pinterest analytics gives you valuable insight and guidance. There are three types of Pinterest analytics, but today we will be going over Pinterest profile analytics. There are four sections to your Pinterest profile analytics metrics. Impressions Shares (Repins) Clicks All-Time Impressions:  An impression is the number of times a Pin from your profile appears on Pinterest home feeds, category feeds, and searches.  Your average monthly viewers are the number of times anyone has seen your Pin from their home feed. How does understanding your impressions analytics enable you to make improvements to your Pinterest performance? The Pins that have the most impressions represent the things that people are regularly searching.  Knowing which pins and their categories can help you to save and share similar Pins, which will, in turn, help you to grow your reach on Pinterest and convert a larger audience. Shares (Repins):  The number of times a person saves your Pins to their boards. How does understanding your shares analytics enable you to make improvements to… View Post