In an ever-changing world, it seems impossible to know what’s new, relevant, or on its way out. When it comes to social media and content, it seems like trends can change within a 24-hour window. And that’s because sometimes they do. Brands who are taking advantage of Pinterest Business (which, if you’re not, you should start right now) want to find the best and most relevant pins to add to their boards and share with their audience. With millions of people pinning and repinning, it can seem nearly impossible to stay on trend with board topics and pins, but there are some useful tools within the Pinterest platform that can help to take some of that guesswork out of the equation. It’s great to know which days of the week are best for pinning specific categories, but this tool for discovering Pinterest trends can also help to shape your content schedule. By knowing what people are searching for within your niche, you can work fast to serve their need with great content and captivatingly designed pins! A great tool for finding current trends on Pinterest On the Pinterest blog, you can find loads of news and information about everybody’s… View Post
So, you’ve set up your Pinterest Business account and are actively pinning, creating boards, and sharing content. It’s been a week (or three), and now, you want to know how your efforts are paying off, right? Knowing and understanding your Pinterest analytics gives you valuable insight and guidance. There are three types of Pinterest analytics, but today we will be going over Pinterest profile analytics. There are four sections to your Pinterest profile analytics metrics. Impressions Shares (Repins) Clicks All-Time Impressions: An impression is the number of times a Pin from your profile appears on Pinterest home feeds, category feeds, and searches. Your average monthly viewers are the number of times anyone has seen your Pin from their home feed. How does understanding your impressions analytics enable you to make improvements to your Pinterest performance? The Pins that have the most impressions represent the things that people are regularly searching. Knowing which pins and their categories can help you to save and share similar Pins, which will, in turn, help you to grow your reach on Pinterest and convert a larger audience. Shares (Repins): The number of times a person saves your Pins to their boards. How does understanding your shares analytics enable you to make improvements to… View Post
You’ve done what you’re supposed to do, right? You’ve written content? Check. Keywords/SEO? Check. Social media/CTAs? Check. PUBLISH. Now what? The Internet is a vast black hole of content, to be honest. You can create the most compelling content there is and have the best stories to tell, but if you’ve got nobody interested in what you’re saying – you’ll be hearing crickets in the background. Believe it or not, Pinterest is a great place to generate interest in your blog and content. If you’re a business with a blog (and if you are a business and you do not run a blog – you need to get on this right quick), you can use Pinterest to build and target your audience. Did you know that Google ranks Pinterest pins? And Google is where your content can shine. So, by making an effort to optimize your pins, you are also optimizing your content for Google. Did you also know that Pinterest holds approximately 41% of e-commerce traffic compared to other social media sites? This statistic displays, regarding conversion that Pinterest is an excellent place for businesses to grow and prosper. In fact, over 88% of people who visit and engage with Pinterest… View Post
Were you one of those people who made vision boards before the Internet was at your fingertips? I was a fan of vision boards, but I used to call them ‘passion collages.’ Which, to be fair, isn’t that inaccurate of a name for what would essentially be what we today create for ourselves with Pinterest. No matter what draws you to use Pinterest, I can guarantee you that the boards and pins you are establishing and sharing all have something in common; Pinterest boards and pins are all filled with things that you desire for your future. Whether you are looking to make a particular recipe for dinner tonight or how to make your curtains, Pinterest is the place for making plans and finding ways to put them into action. So, it is no surprise that Pinterest is the perfect marketing tool for the wellness community. As of February 2017, 84% of millennial Pinterest users are searching the site for discovering information about health and fitness. And out of that number, the total number of all people using Pinterest for health and fitness related information is 64%. As well, over 5% of all referral traffic to websites comes from Pinterest. So, with over half of… View Post
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