In an ever-changing world, it seems impossible to know what’s new, relevant, or on its way out. When it comes to social media and content, it seems like trends can change within a 24-hour window.
And that’s because sometimes they do.
Brands who are taking advantage of Pinterest Business (which, if you’re not, you should start right now) want to find the best and most relevant pins to add to their boards and share with their audience.
With millions of people pinning and repinning, it can seem nearly impossible to stay on trend with board topics and pins, but there are some useful tools within the Pinterest platform that can help to take some of that guesswork out of the equation.
It’s great to know which days of the week are best for pinning specific categories, but this tool for discovering Pinterest trends can also help to shape your content schedule. By knowing what people are searching for within your niche, you can work fast to serve their need with great content and captivatingly designed pins!
A great tool for finding current trends on Pinterest
On the Pinterest blog, you can find loads of news and information about everybody’s favorite virtual corkboard. Reading the Pinterest blog is an excellent way to stay in the know the things people are buzzing about the most.
Using the Explore Trending tool gives you an itemised menu of categories and links to find the current trends on Pinterest. Whether you are looking for fashion trends or accessories for your smartphone, you will find what’s new and what’s hot by searching this great tool.
Have you ever tried out the Explore Trending tool on Pinterest?
So, you’ve set up your Pinterest Business account and are actively pinning, creating boards, and sharing content. It’s been a week (or three), and now, you want to know how your efforts are paying off, right?
There are three types of Pinterest analytics, but today we will be going over Pinterest profile analytics.
There are four sections to your Pinterest profile analytics metrics.
Impressions: An impression is the number of times a Pin from your profile appears on Pinterest home feeds, category feeds, and searches. Your average monthly viewers are the number of times anyone has seen your Pin from their home feed.
How does understanding your impressions analytics enable you to make improvements to your Pinterest performance?
The Pins that have the most impressions represent the things that people are regularly searching. Knowing which pins and their categories can help you to save and share similar Pins, which will, in turn, help you to grow your reach on Pinterest and convert a larger audience.
Shares (Repins): The number of times a person saves your Pins to their boards.
How does understanding your shares analytics enable you to make improvements to your Pinterest performance?
When you can see which Pins are being saved and shared the most, you can determine what your audience finds most interesting about your boards and content. Knowing which Pins perform best can help you understand how to post similar relevant content from your blog or website as well as what to share with others to keep your audience coming back.
Clicks: The number of clicks Pins on your profile have received.
How can understanding your clicks analytics help you make improvements to your Pinterest performance?
By knowing which of your Pins receive the most clicks, you can determine which content other people want to learn more. Again, when you know which content is performing the best, you can curate similar content from others as well as cater your content to serve the demands of your audience.
All-time: The all-time analytics page includes several aspects of your metrics including:
The most saved Pin on your page since the beginning of your Pinterest account.
Pins which performed best in search, or, Pins which rank high in searches
Pins which have the most meaningful engagement; using a combination of data based on likes, comments, sends shares, etc.
How can understanding your all-time analytics help you make improvements to your Pinterest performance?
Looking at the big picture of which Pins have performed best from the start of your Pinterest account can help you to improve the quality of your pins including improved descriptions with high-quality keywords, the use of Rich Pins and providing strong links to the content you’re looking to share.
Have you checked out your Pinterest Profile Analytics information lately? Where can you make some improvements? What is working for your right now?
Were you one of those people who made vision boards before the Internet was at your fingertips? I was a fan of vision boards, but I used to call them ‘passion collages.’ Which, to be fair, isn’t that inaccurate of a name for what would essentially be what we today create for ourselves with Pinterest.
No matter what draws you to use Pinterest, I can guarantee you that the boards and pins you are establishing and sharing all have something in common; Pinterest boards and pins are all filled with things that you desire for your future.
Whether you are looking to make a particular recipe for dinner tonight or how to make your curtains, Pinterest is the place for making plans and finding ways to put them into action. So, it is no surprise that Pinterest is the perfect marketing tool for the wellness community.
You can easily find people with similar interests to engage with your brand. If great workouts, healthy recipes, and sound life advice are what you have to offer, Pinterest is the place where you can share your authentic brand story through beautiful graphics, photos, and inspiring text. Especially using rich pins to give users a quick, eye-catching way to engage with your content and improve their health.
Additional traffic to your blog or website. When a person finds an engaging pin, they will likely add it to a board — and most of the time — visit the source (website or blog) directly for even more inspiration. If one of your goals is to grow your business and email list, sharing stunning and engaging graphics about your content on Pinterest will help you reach your goals. Because when it comes to driving traffic via social sites, Pinterest has others beat through creating curated lifestyle content.
Pinterest keeps you up to date on important trends. By engaging with people who follow you (and those whom you follow), you get to step inside their mind and see what they are interested in right now. By finding out what’s hot right now in other categories on Pinterest, you can find ways to integrate those trends into your wellness brand’s content.
There are many reasons why Pinterest is a fantastic tool for wellness brands to utilize, but these are the three that I find to be the most important for wellness brands to make the most of the social media marketing available.
As an American living abroad during the past two election cycles, I couldn’t help but feel frustrated with the state of things back home.
To say things are toxic would be an understatement.
It seems like everywhere you turn, people are at odds with each other about everything.
“Things are changing, get over it.”
Before I became a coach, I used to be one of those folks who walked around thinking, “just get over it.”
However, these days it is my opinion, and the belief of many great scholars, thinkers, and leaders before me that love and compassionare necessities for living an honest and substantial life.
And the truth is; I couldn’t do this without being more loving and compassionateto myself.
Self-compassion is something with which the majority of us struggle.
It’s much easier to beat ourselves up about our perceived failures or prop ourselves up for our perceived strengths while comparing ourselves to the faults and advantages of the other people than it is, to be honest with ourselves.
When we evaluate ourselves so stringently, it doesn’t just stay with us.
When we are cutting towards ourselves, we tend to be less kind to others in turn. I’ve worked with clients who pick apart other people’s lifestyles, partners, and appearances and it is just down to how they feel about themselves.
We all have done this, and it is not helpful, because as the saying goes (and I may be butchering this, so don’t quote me!) “What Sally says about Jane says more about Sally than it does about Jane.”
In other words,we only end up burning ourselves by thinking and saying cruel and judgmental things.
It is not entirely our fault. Sometimes, the human default setting is not to reassure ourselves that people are doing the best they can.
Sometimes, our default setting is to scrutinise others as harshly as we would ourselves.
When I ask, is social media a mirror of discontent I mean it regarding how we judge success and failure nowadays. Is everything we scroll and swipe through our way of looking for a source of feedback by comparing what we see in others in ourselves?
I see this especially on social media over and over again. And I’ve fallen victim to it myself. Say you’re having a bad day and are frustrated with your life, all it takes is a scroll through Instagram or Facebook to watch the highlight reels of other people’s lives to set us off into critical mode.
But guess what? Most of what we see on people’s social media accounts is (at least) slightly fictional. I have worked with individuals who show how great their relationship or career is online and then tell me things are hanging by a thread in real life.
Our perception of other people’s lives doesn’t obligate us to beat ourselves up for not having the same story as they do any more than it does to judge them for living differently than us.
And truthfully, most people are not very transparent about their true selves, and it keeps them from being able to show their vulnerability. If you’re as big of a fan of Brene Brown as I am, then you know what the cost of hiding shame and vulnerability is.
Success is not having an expensive car, high paying job, significant other, or 1% body fat.
Failure is not the absence of those things either.
Success and failure are just feedback, and they are what make us more resilient.
Your resilience is far greater than you give yourself credit. Just stop and think about all of the things you’ve been through in your life – hell, this month alone. I assure you that you have picked yourself up and dusted off more times than you even realise. Positive Psychology also states that those with a high level of self-efficacy are not only more likely to succeed, but they are also more likely to bounce back and recover from failure.
So, what if you could be more aware of your resilience? What if you could constructively comfort and console yourself along the way?
Being kind to yourself, when you need it most, is a necessity it is part of what being human is.
As Kristin Neff, a pioneer in the world of self-compassion states: there are three main components to self-compassion — self-kindness, common humanity, and mindfulness. It is part of the human experience to feel vulnerable and to experience failure or disappointment, but what we don’t need when this happens is to be our worst enemy. It is our moral imperative to build a healthy self-support system and realise that we all feel discontent and we all struggle.
Self-compassion will enable us to be less critical of ourselves and others and further develop our resilient spirit.
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