A Great Tool for Finding Current Pinterest Trends

A Great Tool for Finding Current Pinterest Trends

In an ever-changing world, it seems impossible to know what’s new, relevant, or on its way out.  When it comes to social media and content, it seems like trends can change within a 24-hour window. And that’s because sometimes they do. Brands who are taking advantage of Pinterest Business (which, if you’re not, you should start right now) want to find the best and most relevant pins to add to their boards and share with their audience.   With millions of people pinning and repinning, it can seem nearly impossible to stay on trend with board topics and pins, but there are some useful tools within the Pinterest platform that can help to take some of that guesswork out of the equation. It’s great to know which days of the week are best for pinning specific categories, but this tool for discovering Pinterest trends can also help to shape your content schedule.  By knowing what people are searching for within your niche, you can work fast to serve their need with great content and captivatingly designed pins! A great tool for finding current trends on Pinterest On the Pinterest blog, you can find loads of news and information about everybody’s… View Post
Making the Most of Your Pinterest Analytics

Making the Most of Your Pinterest Analytics

So, you’ve set up your Pinterest Business account and are actively pinning, creating boards, and sharing content.  It’s been a week (or three), and now, you want to know how your efforts are paying off, right? Knowing and understanding your Pinterest analytics gives you valuable insight and guidance. There are three types of Pinterest analytics, but today we will be going over Pinterest profile analytics. There are four sections to your Pinterest profile analytics metrics. Impressions Shares (Repins) Clicks All-Time Impressions:  An impression is the number of times a Pin from your profile appears on Pinterest home feeds, category feeds, and searches.  Your average monthly viewers are the number of times anyone has seen your Pin from their home feed. How does understanding your impressions analytics enable you to make improvements to your Pinterest performance? The Pins that have the most impressions represent the things that people are regularly searching.  Knowing which pins and their categories can help you to save and share similar Pins, which will, in turn, help you to grow your reach on Pinterest and convert a larger audience. Shares (Repins):  The number of times a person saves your Pins to their boards. How does understanding your shares analytics enable you to make improvements to… View Post
3 Reasons Wellness Brands Should Be On Pinterest

3 Reasons Wellness Brands Should Be On Pinterest

Were you one of those people who made vision boards before the Internet was at your fingertips?  I was a fan of vision boards, but I used to call them ‘passion collages.’  Which, to be fair, isn’t that inaccurate of a name for what would essentially be what we today create for ourselves with Pinterest. No matter what draws you to use Pinterest, I can guarantee you that the boards and pins you are establishing and sharing all have something in common; Pinterest boards and pins are all filled with things that you desire for your future. Whether you are looking to make a particular recipe for dinner tonight or how to make your curtains, Pinterest is the place for making plans and finding ways to put them into action.  So, it is no surprise that Pinterest is the perfect marketing tool for the wellness community. As of February 2017, 84% of millennial Pinterest users are searching the site for discovering information about health and fitness. And out of that number, the total number of all people using Pinterest for health and fitness related information is 64%. As well, over 5% of all referral traffic to websites comes from Pinterest. So, with over half of… View Post
Is Social Media a Mirror of Discontent?

Is Social Media a Mirror of Discontent?

As an American living abroad during the past two election cycles, I couldn’t help but feel frustrated with the state of things back home. To say things are toxic would be an understatement. It seems like everywhere you turn, people are at odds with each other about everything. “Things are changing, get over it.” Before I became a coach, I used to be one of those folks who walked around thinking, “just get over it.” However, these days it is my opinion, and the belief of many great scholars, thinkers, and leaders before me that love and compassion are necessities for living an honest and substantial life. And the truth is; I couldn’t do this without being more loving and compassionate to myself. Self-compassion is something with which the majority of us struggle. It’s much easier to beat ourselves up about our perceived failures or prop ourselves up for our perceived strengths while comparing ourselves to the faults and advantages of the other people than it is, to be honest with ourselves. When we evaluate ourselves so stringently, it doesn’t just stay with us. When we are cutting towards ourselves, we tend to be less kind to others in turn.  I’ve… View Post