Making the Most of Your Pinterest Analytics

Making the Most of Your Pinterest Analytics

So, you’ve set up your Pinterest Business account and are actively pinning, creating boards, and sharing content.  It’s been a week (or three), and now, you want to know how your efforts are paying off, right? Knowing and understanding your Pinterest analytics gives you valuable insight and guidance. There are three types of Pinterest analytics, but today we will be going over Pinterest profile analytics. There are four sections to your Pinterest profile analytics metrics. Impressions Shares (Repins) Clicks All-Time Impressions:  An impression is the number of times a Pin from your profile appears on Pinterest home feeds, category feeds, and searches.  Your average monthly viewers are the number of times anyone has seen your Pin from their home feed. How does understanding your impressions analytics enable you to make improvements to your Pinterest performance? The Pins that have the most impressions represent the things that people are regularly searching.  Knowing which pins and their categories can help you to save and share similar Pins, which will, in turn, help you to grow your reach on Pinterest and convert a larger audience. Shares (Repins):  The number of times a person saves your Pins to their boards. How does understanding your shares analytics enable you to make improvements to… View Post